Fashion director Robby Carmona founded Saga in 1995 to be a pioneering events company pushing the creative limits in fashion show production in Manila.

In 2009, it evolved to Saga Events, Inc. to become what it is today.

Over the years, the company remained to be the most trusted events agency of both local and international brands for fashion, consumer lifestyle and corporate events, launches, milestones and awards night, continuously creating memorable experiences for its audience.

Now, with 48-strong manpower, 73% of which are millennials led by event experts with at least 12 year-experience, Saga Events, Inc., continues to offer on point concepts to satisfy the modern audience and deliver creative event executions.

Continuing it’s legacy as it reaches it’s 25th year as pioneering brand, Saga Events, Inc., established two subsidiary companies: internationally-awarded media and video production company, We Love Videos Manila and digital solutions agency, Ten88 Digital, Inc. to supplement and serve the growing needs of its clienteles.

To date, Saga Events, Inc., continues to evolve offering creative and strategic marketing services to realize the unexplored, to challenge the status quo in events management and execution, and elevate audience experiences.


To be the Philippines’ leading Event Management company that creates high impact events, contributing to our clients’ marketing and promotional objectives.


To be the globally-acclaimed Event Management Company, consistently delivering excellent service to the Fortune Global 500 companies that is both profitable and socially responsible.


Elmer Lapeña

Executive Managing Director

Elmer Lapeña has been with the company for twenty years. He began his career as Stage Manager to Robby Carmona and eventually, became Event Director leading the production team of many of Saga Event’s corporate accounts. Elmer is now the Executive Managing Director of Saga.

Julie Ann Aguila

Executive Director for Business Development

Julie Ann Aguila is the Executive Director for Business Development where she is in charge of Saga Events’ business expansion and client acquisition.

Robby Carmona

Founder and Executive Chairman of the Board

Robby Carmona started the company in 1995. To date, Robby remains to be the fashion director and producer of choice of Manila’s top designers and luxury brands. As the Founder of Saga Events, Inc., Robby continues to inspire the new generation of event creatives and set industry standards on and off stage.


Hope Saloma

Facilities & Admin Manager

Patricia Mae Parungao

HROD Manager

Christian Betantos

Finance Director

Jolina Paola Reyes

Project Manager

Jhoanna Marie Aguila

Business Unit Manager

Macy Mendoza

Business Unit Manager

Menard Molina

Business Unit Manager