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AQUAFINA: REFRESH THE RUNWAY

Brand Activations

Aquafina, the World’s Best-Selling Water, took us on a very refreshing ride with an immersive, water-inspired fashion show — which is all about celebrating what it means to be at your best every day. Nothing like your ordinary water brand, their #BestBeginsNow campaign is about constantly inspiring people to step out of their boundaries to begin living their best selves.

Together with ZALORA, one of the top fashion sites in Southeast Asia, and SoFA, one of the country’s top fashion institutions, Refresh the Runway came to life. “We staged this runway show to showcase how you can do exactly that through fresh, pure, and refined fashion [that is] fit for every day,” says IC Sta. Maria, Aquafina Philippines’ Marketing Manager.

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Finalists’ friends and families, fans and mall-goers line-up as they wait for the gates to open.
A refreshing take on the photowall is an LED backdrop that shows dynamic water images that changes every click.
Refresh and hydrate from Aquafina Refresh Station.
Influencer Laureen Uy poses with her bottle of Aquafina.
Refresh the Runway with cool new collection from Zalora.
Refresh the Runway with cool new collection from Zalora.
Host Joey Mead- King invites on stage Aquafina endorser and fashion competition judge, Ms. Universe 2015, Ms. pia Wurtzbach.

Candid moment with Pia Wurtzbach.
Seating with Ms. Wurtzbach are her co-judges, SoFA Executive Director and Creative Director of Aranaz brand- Ms. Amina Aranaz- Alunan and Fashion Designers Rosenthal Tee and Michael Leyva.
Entries are checked up-close by the judges to appreciate intricacies involved in each piece.
Multi-layered LED frames the collection.
Multi-layered LED frames the collection.
Multi-layered LED frames the collection.
Multi-layered LED frames the collection.
The most Refreshing collection.
Grand Winner Mick Perez receives P100,000.00 prize money for his most refreshing take on the runway.
The judging panel.
2019 Aquafina Refresh the Runway Finalists!

Director: Robby Carmona

Account Manager: RCXY Bautista

Project Manager: Michelle Ignacio

Project Coordinator: Caryl Catan

Concept: Sofia Nicola Exconde