Portfolio

DAVINES: HAIR ON STAGE 2019

Meetings, Incentives, Conferences, and Exhibitions (MICE)


This year, Davines stylists and some of the best names in the international hairdressing arena showcased their creativity to the full during the Manila event designed to inspire and delight.


For this project, Saga Events Inc. worked hand-in-hand with the Italian Team for it’s logistic, production and manpower requirements.

The biggest convention of the best names in the hairdressing arena recently celebrated the 20th anniversary of international hair care brand, Davines in the Philippines.
Paolo Braguzzi, CEO of Davines Group, welcomes attendees of Hair on Stage: Manila while Davines Group Chairman Davide Bollati exchanged 20th anniversary ceremonial tokens with Davines Philippines’ Armand Sy Valencia.
Hair on Stage: Manila was a unique opportunity to meet like-minded creative hairdressers, to share trends, ideas and projects in an event dedicated to beauty: a value, which Davines translates into harmony, good taste and individuality. 
The richness of Filipino culture introduced the segment for local hairstylists from Creative Style Academy All Stars
The richness of Filipino culture introduced the segment for local hairstylists from Creative Style Academy All Stars
Creative Style Academy All Stars from leading salons in the country presented their interpretation of the theme Baybayin, the ancient Filipino language and writing system.
Creative Style Academy All Stars from leading salons in the country presented their interpretation of the theme Baybayin, the ancient Filipino language and writing system.
Creative Style Academy All Stars from leading salons in the country presented their interpretation of the theme Baybayin, the ancient Filipino language and writing system.

Boy Tokyo and Rikyu Bangkok have been redefining hairdressing for over 30 years with their collaborative stage performances of mixed cultures. After a live demo and on-stage haircutting tutorial, Boy Tokyo lets the models strut into the audience, giving attendees a closer look and feel of their masterpiece.

Execution Team:

Account Manager: RCXY Bautista

Project Manager: Macy Cruz- Mendoza

Project Coordinator: Emilie Floresca