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CHATIME: SHAKING THINGS UP

Brand Activations

Chatime celebrated their 10th year anniversary by launching their “Shaking Things Up” campaign through a 3-day shaking event in SM Aura. As a brand continuously shaking the milktea industry with their innovative and delicious milktea and fruit tea flavors, Chatime cemented their claim by bringing together all of Manila’s Social Media Shakers by providing them shaking content opportunities. From it’s attractive milktea bar, brightly-colored lounges, a shaking room, giant bobba cup, installations and a moving photowall, guests had an amazing day taking selfies as they enjoy their FREE Chatime drink!

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The Shaking Room.
Giant Chatime Cup was a hit as guests enter a giant cup where bobba-like balloons flew around.
Chatime’s Social Shakers with host, Ms. Janeena Chan.
Chatime chose 4 content creators, who shook the social media with their own brand and flavor, inspiring their followers to do things differently, boldly and original!
Chatime fans from all ages, are shookt as they fall in line in excitement for their free Chatime drink.

Account Manager: RCXY Bautista

Project Manager: Monique Galang

Project Coordinator: Monina Gungon

Concept: Sofia Nicola Exconde