TOMMY JEANS MANILA LAUNCH
Fashion and Lifestyle Event
Tommy Hilfiger marked the opening of the first TOMMY JEANS store in Manila with an underground 90’s inspired party hosted at underground club XX XX on September 18, 2019. Press, VIPs and influencers enjoyed a set by DJ Bea Alonso Te .a.k.a. “Butta B” that celebrated the brand’s music heritage and history of collaborating with pop culture pioneers.
The new TOMMY JEANS store, located in the popular Robinson’s Place Mall in Malate, Manila, opened on September 14, 2019. Spanning over 80 square meters, the store design reflects the new TOMMY JEANS global retail concept, with the interior fusing the label’s youthful spirit with clean, cool detailing and a bright aesthetic. Furnishings are rendered in oak wood and recycled jean materials, with canvas prints adding an irreverent twist. TOMMY HILFIGER’s Americana heritage is celebrated with red, white and blue striped detailing throughout, while concrete flooring and breeze block walls give the store a modern, industrial ambiance. The store is operated by Stores Specialists, Inc., licensee of the TOMMY HILFIGER brand in the Philippines. – source